Made with Intention,
Worn with Confidence

Founded in Los Angeles, Pink Victoria Secret is a tribute to every woman who deserves to feel beautiful in her most private moments.

Pink Victoria Secret atelier in Los Angeles

A Brand Born from Belief

Pink Victoria Secret Intimates was founded in 2019 by Sophia Laurent, a former textile designer who believed that intimate apparel should be as thoughtful as any piece of fashion. Frustrated by the lack of truly luxurious, ethically made options at accessible price points, she created Pink Victoria Secret to fill that gap.

Starting with just six styles hand-sewn in a Silver Lake studio, the brand quickly grew through word of mouth. Women fell in love — not just with the quality of the fabrics, but with the way wearing Pink Victoria Secret made them feel: seen, celebrated, beautiful.

Today, we operate from our downtown Los Angeles atelier, with a small team of dedicated artisans, designers, and dream-chasers who share one goal: to help every woman feel magnificent in her own skin.

Explore the Collection

6

Years in Business

48K+

Happy Customers

100%

Ethically Crafted

18

Artisans on Team

Our Values

These aren't just words on a wall. They're decisions we make every day.

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Sustainability

We source certified organic cotton, GOTS-certified lace, and Oeko-Tex fabrics. Our packaging is 100% compostable. We aim for carbon neutrality by 2027.

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Ethical Production

Our Los Angeles atelier pays living wages and offers full benefits. We do not use overseas factories and have full visibility into our supply chain.

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Body Inclusivity

Pink Victoria Secret runs XS to 3X across most styles. Our fit models represent a range of body types. We refuse to airbrush or alter the bodies in our campaigns.

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Community Giving

1% of every purchase goes to women's shelters in Los Angeles. We also donate end-of-season collections to organizations supporting women in need.

Quality Over Quantity

We release two collections per year — not 52. Each piece is engineered to last, designed to be worn and loved for years, not discarded in a season.

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Thoughtful Innovation

Our R&D team constantly explores new sustainable materials, better dye processes, and smarter construction — beauty that doesn't cost the earth.

Meet the Team

A small, passionate group of designers, artisans, and advocates.

Sophia Laurent, Founder & Creative Director

Sophia Laurent

Founder & Creative Director

Former textile designer with 12 years in luxury fashion. Born in New Orleans, based in Los Angeles.

Maya Chen, Head of Design

Maya Chen

Head of Design

FIT graduate with a specialty in intimate apparel construction. Meticulous, detail-obsessed, brilliant.

Renée Okafor, Head of Sustainability

Renée Okafor

Head of Sustainability

Environmental scientist turned fashion advocate. She keeps us honest, ethical, and always improving.

Become Part of Something Beautiful

Shop the collection, share your story, and join 48,000 women who've made Pink Victoria Secret a part of their daily ritual.

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